I Help Companies Break Through in Their Market

Through brand strategy, campaign architecture, and activations that make your buyers stop, pay attention, and choose you — I bring the kind of senior marketing leadership that doesn't just manage the function, it moves the market.

Latesha Lynch- FRACTIONAL CMO · ATLANTA & METRO ATLANTA

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Latesha Lynch is a fractional CMO and market activation strategist with 15+ years of experience making growth-stage companies and corporate teams impossible to ignore — through campaigns that connect, brands that command attention, and go-to-market strategies built to disrupt.

SPEAKING & WORKSHOPS

04

executive Marketing ADVISORY

03

go-to-market strategy Sprint

02

fractional MARKETING RETAINER

01

Embedded fractional marketing leadership for companies that need someone to own the strategy, drive the execution, and keep every channel connected to revenue.

MONTHLY RETAINER

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SPEAKING & WORKSHOPS

04

executive Marketing ADVISORY

03

go-to-market strategy Sprint

02

fractional MARKETING RETAINER

01

A focused sprint to audit your current marketing, identify the gaps costing you growth, and build a 90-day roadmap your team can execute immediately.

STRATEGY Sprint

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SPEAKING & WORKSHOPS

04

executive Marketing ADVISORY

03

go-to-market strategy Sprint

02

fractional MARKETING RETAINER

01

A fractional seat at your leadership table — senior strategic direction, executive alignment, and on-call counsel for companies that have the team but need the vision.

executive Marketing ADVISORY

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SPEAKING & WORKSHOPS

04

executive Marketing ADVISORY

03

go-to-market strategy Sprint

02

fractional MARKETING RETAINER

01

Keynotes and workshops for conferences, corporate teams, and leadership summits on marketing strategy, brand growth, and building marketing that drives real revenue.

SPEAKING & WORKSHOPS

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investment: Starting at $8,500

The Strategic Foundation Your Next Move Requires

Each sprint is scoped to your specific need. Modules include:

  • Marketing Audit & Gap Analysis — A full assessment of where your marketing stands, what's working, and what's quietly costing you growth
  • Campaign Architecture — Strategy and structure for a multi-channel campaign built to drive measurable results
  • Launch Strategy & Planning — Full go-to-market planning for a new offer, product, or market expansion
  • Event & Brand Activation Strategy — Strategic planning for activations, trade shows, or experiential campaigns that build brand and drive pipeline
  • 90-Day Action Roadmap — A prioritized execution plan your team can move on immediately

book a discovery call

GO-TO-MARKET STRATEGY SPRINT

What services I can offer your Growing company

I partner with founders, CEOs, and executive teams at:

B2B companies and SaaS platforms in the $2M–$50M revenue range that are ready to dominate their market but don't have the senior marketing leadership to get them there.

Growth-stage companies preparing for a launch, expansion, or rebrand who need an experienced strategist to own the execution — not just advise on it.

Corporate teams that have a marketing function but no one above it driving the strategy, connecting it to revenue, and making sure the market actually feels it.

Service-based businesses and professional services firms that are the best at what they do but invisible in their market — and are ready to change that.

Who This Work Is Built For

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

"Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges. She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent."

- Matt Anthony, GTM Strategist, Early-Stage Cybersecurity & AI Infrastructure Startups
(former direct manager)

Latesha Lynch, Fractional Marketing Strategist

I've sat in the boardrooms of Fortune 500 companies managing million-dollar budgets. I've built marketing systems from scratch for service businesses that had nothing but a founder and a vision. And I've seen firsthand what separates the companies that grow from the ones that stay stuck — it's never the budget. It's always the strategy.

After 15+ years leading marketing across Waste Management, Brookfield Properties, ESGI Software, Pindrop Security, and building my own consultancy from the ground up — I made a deliberate choice to work differently.

Not as an outside consultant handing you a deck and disappearing. But as an embedded strategic partner who owns your marketing the way you own your business — with full accountability for the results.

When you work with me, you're not getting advice. You're getting execution.

BOOK A CONSULTATION

The Experience Behind the Strategy

The numbers speak for themselves. Here's a snapshot of what strategic marketing leadership actually delivers

5 of 10

Top US banks secured as customers within 18 months

$1M+

Marketing budgets managed across enterprise accounts

27.2%

Email open rate — nearly 2x the B2B industry average

$178K

Pipeline from a single lead gen campaign

B2B SaaS growth stage company

03

Fortune 500 Retail company

02

Seed-Funded Cybersecurity tech Startup

01

Seed-Funded Cybersecurity Startup

Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.

Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.

Secured 5 of the top 10 US banks as customers within 1.5 years — despite long enterprise sales cycles

Pindrop
security (NOW PINDROP)

B2B SaaS growth stage company

03

Fortune 500 Retail

02

Seed-Funded Cybersecurity tech Startup

01

Fortune 500 Retail

Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.

Produced 300,000+ unique views and 2% of total website traffic through a $150K Fall Fashion Campaign with 39 brand partners — including H&M, Zara, Macy's, & Nordstrom

GGP (NOW BROOKFIELD PROPERTIES

Finally Turning Followers into Buyers

03

Fortune 500 Retail Company

02

Seed-Funded Cybersecurity tech Startup

01

B2B SaaS Company

Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.

Generated $178K in pipeline from a single campaign with a 27.2% email open rate and 3.4% click-through rate — significantly above industry benchmarks

ESGI

I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.

 Every event and campaign she drove was a success. I strongly recommend her.

- Greg Adams

Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.

We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!

- Marisa Corcoran

Founder, The Copy Chat

Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue

Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.

She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.

- Matt Anthony

For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.

Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk

- Sophia Parra

Founder, Go To Coach; Founder & Host, What the Heck to Post Summit

Advisor, Query; Founder, Start Marketing; Certified GTM Partner

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.

 Every event and campaign she drove was a success. I strongly recommend her.

- greg adams

Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue

Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.

We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!

- marisa corcoran

Founder, The Copy Chat

Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.

She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.

- matt anthony

Advisor, Query; Founder, Start Marketing; Certified GTM Partner

For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.

Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk

- sophia parra

Founder, Go To Coach; Founder & Host, What the Heck to Post Summit

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

Kind words // Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //  Kind words //   

The Strategy Your Business Has Been Missing Is One Conversation Away

Let's talk about where your marketing stands, where it needs to go, and what it would look like to have a senior strategist own the path there.

book a discovery call
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Work with atlanta-based fractional Marketing strategist, Latesha Lynch

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