Your Market Won't Pay Attention Until Someone Makes Them
I embed inside your business as your Fractional CMO — building the strategy, owning the execution, and making sure every campaign, every channel, and every activation is working together to make your company impossible to ignore.
FRACTIONAL CMO RETAINER · ATLANTA & METRO ATLANTA
Two Very Different Companies. One Very Common Problem
You're growing — but your market doesn't feel it yet.
You've got activity. Content going out, campaigns running, maybe an ads person. But nothing is creating the kind of market presence that makes buyers seek you out. Everyone's busy, but the market isn't paying attention — and the CEO (maybe you) is still making every marketing decision that should have an owner.
You're ready to make a move — and need someone to lead it.
A launch. An expansion. A rebrand. A market you haven't broken into yet. You need someone who can sit at the table with your sales team, your product team, and your leadership — and build the strategy that makes the market feel it. Not a freelancer you have to manage. A strategist who owns the outcome
What It Means to Have a Fractional CMO in Your Corner
This isn't consulting from the sidelines. When you bring me in as your Fractional CMO, I become part of your leadership team — embedded in your business, accountable to your goals, and building the kind of marketing that makes your market impossible to ignore you.
Here's what that looks like in practice:
Here's what that looks like in practice:
- Full-funnel strategy ownership — I build the roadmap and own the direction across every marketing channel
- Campaign and activation architecture — From brand campaigns to trade show activations to product launches, I design the work that makes your market pay attention
- Team and vendor coordination — Whether you have two people or ten, I make sure everyone is working from the same strategy
- Weekly or bi-weekly leadership syncs — We stay aligned, move fast, and course-correct in real time
- Async collaboration in your systems — Slack, Basecamp, ClickUp — wherever your team lives, I show up there too
- Executive alignment — I communicate with your sales, product, and leadership teams so marketing isn't operating in a silo
THE ENGAGEMENT
"Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges. She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent."
- Matt Anthony, GTM Strategist, Early-Stage Cybersecurity & AI Infrastructure Startups
(former direct manager)
Built for the Long Game
Engagements start at $5,000/month with a 6-month minimum commitment — enough runway to build the strategy, execute it, optimize it, and start seeing growth that compounds.
INVESTMENT
Exact investment is scoped to your team size, revenue stage, and depth of engagement. We'll dial that in together on your discovery call.
Great marketing strategy doesn't happen in 30 days. Real results — the kind that compound — require time, iteration, and a partner who knows your business well enough to make the right calls.
FOR COMPANIES PLAYING THE LONG GAME
Commit to 12 Months. Get More Than a Strategist
Annual engagements include a preferred rate plus a dedicated Annual Marketing Planning Session — a full strategic deep dive where we map your priorities, campaigns, budget allocation, and growth targets for the year ahead. No guessing. No scrambling in Q1. Just a clear plan your entire team can execute from day one.
How We Get Started
THE PROCESS
01
Discovery Call
We talk about where your business is, where marketing has broken down, and what growth actually needs to look like for you.
02
Scope & Strategy Alignment
I assess your current marketing, your team, and your goals. We align on scope, investment, and what success looks like before anything starts
03
Embedded & Executing
I'm in. Roadmap built, team aligned, execution underway. You focus on running your business. I focus on building the marketing engine that grows it
What This Kind of Leadership Delivers
PAST WORK
B2B SaaS growth stage company
03
Fortune 500 Retail company
02
Seed-Funded Cybersecurity tech Startup
01
Seed-Funded Cybersecurity Startup
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Secured 5 of the top 10 US banks as customers within 1.5 years — despite long enterprise sales cycles
Pindrop
security (NOW PINDROP)
B2B SaaS growth stage company
03
Fortune 500 Retail
02
Seed-Funded Cybersecurity tech Startup
01
Fortune 500 Retail
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Produced 300,000+ unique views and 2% of total website traffic through a $150K Fall Fashion Campaign with 39 brand partners — including H&M, Zara, Macy's, & Nordstrom
GGP (NOW BROOKFIELD PROPERTIES
Finally Turning Followers into Buyers
03
Fortune 500 Retail Company
02
Seed-Funded Cybersecurity tech Startup
01
B2B SaaS Company
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Generated $178K in pipeline from a single campaign with a 27.2% email open rate and 3.4% click-through rate — significantly above industry benchmarks
ESGI
I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.
Every event and campaign she drove was a success. I strongly recommend her.
- Greg Adams
Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.
We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!
- Marisa Corcoran
Founder, The Copy Chat
Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue
Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.
She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.
- Matt Anthony
For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.
Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk
- Sophia Parra
Founder, Go To Coach; Founder & Host, What the Heck to Post Summit
Advisor, Query; Founder, Start Marketing; Certified GTM Partner
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
GO-TO-MARKET STRATEGY SPRINT
The Strategic Foundation Your Next Move Requires
Before you launch, expand, or rebuild — you need a plan built by someone who has actually done it at scale.
The Go-to-Market Strategy Sprint is a focused engagement for growth-stage companies that need senior-level strategic thinking applied to a specific initiative, without the ongoing commitment of a fractional retainer.
Each sprint is scoped to your specific need. Modules include:
- Marketing Audit & Gap Analysis — A full assessment of where your marketing stands, what's working, and what's quietly costing you growth
- Campaign Architecture — Strategy and structure for a multi-channel campaign built to drive measurable results
- Launch Strategy & Planning — Full go-to-market planning for a new offer, product, or market expansion
- Event & Brand Activation Strategy — Strategic planning for activations, trade shows, or experiential campaigns that build brand and drive pipeline
- 90-Day Action Roadmap — A prioritized execution plan your team can move on immediately
Who This Is For:
Investment: Starting at $8,500
Exact scope and investment determined on your discovery call.
Timeline: 3–6 weeks depending on scope
You have a specific initiative on the horizon and you need a senior strategist to build the plan — not a junior consultant handing you a template.
Hi, I'm Latesha — The Strategist Who Makes Markets Pay Attention
I've planned trade show activations for a cybersecurity startup targeting the world's biggest banks. I've managed a $150K fashion campaign across 39 brand partners that drove 300,000+ unique views. I've built lead generation campaigns that turned into six-figure pipeline from a single send.
And I've done all of it while being the kind of marketing partner people actually enjoy working with — because great strategy means nothing if no one executes it.
With 15+ years leading marketing across corporate, startup, and growth-stage environments, I bring the strategic depth of a seasoned CMO and the hands-on instincts of someone who has never been too senior to work the booth, manage the vendor, or rewrite the brief at 11pm before a big activation.
When I embed inside your business, I'm not advising from the outside. I'm in it with you.
YOUR FRACTIONAL CMO
Questions Worth Asking Before You Hire Anyone
What exactly does a Fractional CMO or Fractional Marketing Strategist do?
A Fractional CMO — sometimes called a Fractional Marketing Strategist — is a senior marketing executive who embeds inside your business on a part-time basis, owning your marketing strategy, leading your team, and making sure every marketing decision connects back to revenue. Think of it as having a CMO without the full-time salary, overhead, or six-month hiring process.
How is this different from hiring a marketing agency?
An agency executes tactics. A Fractional CMO owns the strategy that determines which tactics are even worth executing. I work alongside your team and any vendors or agencies you already use — directing the work, not just doing it. If you already have an agency, I become the strategic layer they've been missing.
Will you replace my existing
marketing team?
No — and that's not the goal. Think of me as the conductor. Your team, contractors, and vendors are the orchestra. My job is to make sure everyone is playing from the same sheet of music and that the music is actually moving your business forward.
Do you work onsite or remotely?
Primarily remote — which means I'm not limited to Atlanta or Metro Atlanta companies. I work with growth-stage businesses across the US. That said, I'm available for on-site visits within the Metro Atlanta area during business hours, and I'm happy to travel for key moments like strategy sessions, launches, or brand activations. Travel engagements are scoped separately.
How quickly can you get up to speed on our business?
Faster than you'd expect. My background spans industries — from cybersecurity startups to Fortune 500 retail to B2B SaaS — so I'm wired to learn quickly and spot the strategic gaps early. Most clients feel the difference within the first 30 days.
What if we're not ready for an
ongoing engagement?
That's exactly what the Go-to-Market Strategy Sprint is for. It's a focused, scoped engagement that gives you a senior-level marketing plan without the ongoing commitment. Many clients start there and move into a retainer once they see what's possible. → Learn More
How do you measure success?
We define that together before the engagement starts. Whether it's pipeline growth, lead generation, campaign performance, or brand visibility — every engagement is tied to metrics that actually matter to your business. Marketing without measurement isn't strategy. It's just activity.
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Work with atlanta-based fractional Marketing strategist, Latesha Lynch
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