You Have a Marketing Manager. What You're Missing Is a Market Activation Strategy
You hired someone to handle marketing so you could focus on running the business. They're working hard — campaigns are going out, content is being created, the calendar is full.
But the market isn't responding the way it should. Nothing is breaking through. The work feels busy rather than bold. And when the big decisions come up — a new offer, a market expansion, a rebrand — you're still the one in the room trying to figure it out.
You don't need to replace your team. You need a senior strategist above them who can set the direction, raise the ambition, and make sure the work your team is doing actually makes your market pay attention.
The Senior Marketing Voice Your Leadership Team Has Been Missing
The Executive Marketing Advisory is for companies that need senior marketing leadership at the decision-making level — not someone executing the day-to-day, but someone who makes sure the day-to-day is pointed at the right target.
Think of it as having a seasoned CMO and market activation strategist in your corner — one who shows up for the conversations that matter, raises the standard of what your marketing is trying to do, and gives your team the strategic clarity they need to execute work that actually breaks through.
What this looks like in practice:
Think of it as having a seasoned CMO and market activation strategist in your corner — one who shows up for the conversations that matter, raises the standard of what your marketing is trying to do, and gives your team the strategic clarity they need to execute work that actually breaks through.
What this looks like in practice:
- Attendance at key leadership and marketing meetings — I'm in the room where strategy gets set, not just reviewing it after the fact
- Async strategic counsel — Questions don't wait for scheduled calls. I'm available in your systems for the decisions that come up in real time
- Marketing direction and prioritization — I tell your team what to focus on, in what order, and why — so no one is spinning wheels on the wrong things
- Market activation guidance — When your brand needs to break through, a campaign needs to create a moment, or a launch needs to land differently, I bring the strategic lens your team needs
- Executive alignment — I bridge the gap between your marketing team and your leadership so everyone is working toward the same market position
- Quarterly strategy reviews — Every quarter we assess what's working, raise the bar, and make sure your marketing is evolving with your ambitions
THE ENGAGEMENT
What This Is Not
This is not a hands-on execution role. I won't be running your campaigns, managing your vendors, or owning day-to-day deliverables. If that's what you need, the Fractional CMO Retainer is a better fit.
The Advisory is for companies that have the doers — they just need someone senior enough to lead them.
→ Need someone embedded and executing? See the Fractional CMO Retainer.
"Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges. She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent."
- Matt Anthony, GTM Strategist, Early-Stage Cybersecurity & AI Infrastructure Startups
(former direct manager)
Senior Strategic Leadership That Scales With Your Business
Engagements start at $3,500/month with a 6-month minimum commitment — enough time to establish strategic direction, align your team, and start seeing the clarity that comes from having a senior leader in your corner.
INVESTMENT
Exact investment is scoped to your team size, the complexity of your marketing environment, and the level of involvement required. We'll determine the right fit on your discovery call.
Advisory engagements are built for the long game. The more I know your business, your team, and your goals — the more valuable the counsel becomes.
FOR COMPANIES PLAYING THE LONG GAME
Commit to 12 Months. Go Into Every New Year With a Plan
Annual engagements include a preferred rate plus a dedicated Annual Marketing Planning Session — a full strategic deep dive where we map your priorities, campaigns, budget allocation, and growth targets for the year ahead. No guessing. No scrambling in Q1. Just a clear plan your entire team can execute from day one.
How We Get Started
THE PROCESS
01
Discovery Call
We talk about where your business is, what your marketing team looks like, and where the leadership gap is showing up. No pitch. Just a real conversation about what's actually going on
02
Strategic Onboarding
I get up to speed on your business, your team, your goals, and your current marketing. We align on what success looks like and establish the cadence that works for your leadership team
03
In the Room & On Call
I show up for the meetings that matter, weigh in on the decisions that need a senior voice, and keep your marketing pointed in the right direction — so you can finally step back from the marketing questions that shouldn't require your attention
What Senior Marketing Leadership Actually Delivers
PAST WORK
B2B SaaS growth stage company
03
Fortune 500 Retail company
02
Seed-Funded Cybersecurity tech Startup
01
Seed-Funded Cybersecurity Startup
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Secured 5 of the top 10 US banks as customers within 1.5 years — despite long enterprise sales cycles
Pindrop
security (NOW PINDROP)
B2B SaaS growth stage company
03
Fortune 500 Retail
02
Seed-Funded Cybersecurity tech Startup
01
Fortune 500 Retail
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Produced 300,000+ unique views and 2% of total website traffic through a $150K Fall Fashion Campaign with 39 brand partners — including H&M, Zara, Macy's, & Nordstrom
GGP (NOW BROOKFIELD PROPERTIES
Finally Turning Followers into Buyers
03
Fortune 500 Retail Company
02
Seed-Funded Cybersecurity tech Startup
01
B2B SaaS Company
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Generated $178K in pipeline from a single campaign with a 27.2% email open rate and 3.4% click-through rate — significantly above industry benchmarks
ESGI
I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.
Every event and campaign she drove was a success. I strongly recommend her.
- Greg Adams
Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.
We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!
- Marisa Corcoran
Founder, The Copy Chat
Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue
Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.
She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.
- Matt Anthony
For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.
Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk
- Sophia Parra
Founder, Go To Coach; Founder & Host, What the Heck to Post Summit
Advisor, Query; Founder, Start Marketing; Certified GTM Partner
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Hi, I'm Latesha — The Senior Voice That Makes Your Team's Work Hit Differently
I've spent 15+ years making companies impossible to ignore in their markets — at Fortune 500 companies, seed-funded startups, regional enterprise organizations, and through my own consultancy.
What I've learned is that the companies whose marketing actually breaks through aren't the ones with the biggest teams or the biggest budgets. They're the ones with someone senior enough to raise the ambition of the work and hold the team accountable to results that actually move the market.
That's the gap I fill in an Advisory engagement. Not as someone who takes over — but as the strategic partner who makes your existing team sharper, bolder, and clearer on what it actually takes to make your market pay attention.
YOUR STRATEGIST
Questions Worth Asking Before You Hire Anyone
How is the Advisory different from the Fractional CMO Retainer?
The Retainer is a fully embedded engagement where I own the marketing strategy and lead execution alongside your team. The Advisory is a senior strategic counsel role — I'm in the key meetings, available for real-time decisions, and setting the direction, but I'm not running the day-to-day. If you have a marketing team and need someone above them, Advisory is the right fit. If you need someone to build and own the whole function, that's the Retainer.
Will you work directly with my marketing manager or director?
Yes — and that's one of the most valuable parts of this engagement. Your marketing manager gets access to senior-level strategic thinking they wouldn't otherwise have. I help them prioritize, sharpen their instincts, and execute with more confidence. Most clients find their team performs significantly better with a senior voice guiding the strategy above them.
How much of your time does this
actually involve?
Enough to matter — not so much that it's overwhelming. Advisory engagements are built around your leadership rhythm: key meetings, async availability, and quarterly reviews. I'm not clocking in daily, but I'm never far when it counts.
Do you work onsite or remotely?
Primarily remote — which means I work with companies well beyond Atlanta and Metro Atlanta. I'm available for on-site leadership meetings within the Metro Atlanta area during business hours, and I'm happy to travel for key strategic sessions or planning days. Travel engagements are scoped separately.
What if we need more than advisory support down the road?
That's a natural progression. Several Advisory clients move into the Fractional CMO Retainer once they're ready for a more embedded engagement. We can have that conversation when the time is right.
How quickly can you get up to speed on our business?
Faster than you'd expect. My background spans industries — from cybersecurity startups to Fortune 500 retail to B2B SaaS — which means I'm wired to assess quickly, spot the gaps early, and start adding value within the first few weeks.
How do you measure success in an advisory role?
We define that together upfront. Whether it's your marketing team executing with more clarity and confidence, campaigns connecting more directly to revenue, or you finally feeling like you can step back from the marketing questions — we agree on what winning looks like before the engagement starts.
close Window
Work with atlanta-based fractional Marketing strategist, Latesha Lynch
Thank you for your interest in working with me. Please complete the form below to get started.