Complete the form below to inquire about my Fractional CMO & Marketing Services. If you request a call or DM, please expect to hear from me within 48 hours.
Learn About My Fractional cmo Services
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Is a fractional CMO the right fit for my company right now?
If you're leading a growth-stage company, a corporate team, or a funded startup and marketing feels like it's running on tasks instead of strategy — a fractional CMO is likely exactly what you need.
This engagement is built for companies that are serious about growth but aren't ready or willing to commit to a $250K+ full-time executive. If you're looking for someone to post on social media or manage your ads, that's not this. If you need someone to own the marketing function, build the strategy, and be accountable to your revenue goals — let's talk.
What kind of companies do you typically work with?
Primarily service-based businesses, B2B companies, SaaS platforms, and growth-stage organizations in the $2M–$50M revenue range — though the right fit is less about size and more about readiness. The companies I work best with have a real growth goal, a founder or executive who's tired of making every marketing decision themselves, and the capacity to act on strategy.
If you're looking for someone to validate what you're already doing rather than challenge it, we're probably not a match.
How is working with a fractional CMO different from hiring a marketing agency?
An agency executes tactics. A fractional CMO owns the strategy that determines which tactics are worth executing in the first place. When you hire a fractional CMO, you're getting a senior marketing leader embedded in your business — someone who sits in your leadership meetings, aligns marketing to your revenue goals, and manages your vendors and team rather than being one of them.
If you already have an agency, I become the strategic layer above them that they've been missing.
frequently asked questions
What does a typical engagement look like?
Most engagements start with a discovery call, followed by a scope and strategy alignment conversation where we define what success looks like before anything starts. From there I'm embedded in your business — owning the roadmap, leading execution, and reporting on what's actually moving the needle.
Retainer engagements start at six months. If you need senior strategy without an ongoing commitment, the Go-to-Market Strategy Sprint is a focused alternative.
Retainer engagements start at six months. If you need senior strategy without an ongoing commitment, the Go-to-Market Strategy Sprint is a focused alternative.
frequently asked questions
Do you work with companies outside of Atlanta?
Yes — while I'm based in Metro Atlanta and available for on-site work locally, I work with growth-stage companies and corporate teams across the US.
Most engagements are remote-first, with on-site availability for key strategy sessions, launches, or leadership meetings. Travel outside Metro Atlanta is scoped separately, but definitely available.
frequently asked questions
How quickly can we get started?
Most engagements kick off within two to three weeks of the discovery call — after scope alignment and contracts are finalized.
If you have a specific launch or initiative on the horizon, mention it when you reach out so we can factor that into the timeline conversation.
frequently asked questions
I already have a marketing manager. Do I still need a fractional CMO?
Yes — and this is actually one of the most common situations I work in. Having a marketing manager doesn't mean you have marketing leadership. If your team is executing but no one is setting the strategic direction, connecting campaigns to revenue goals, or making the high-level decisions, that's the gap a fractional CMO fills.
The Executive Marketing Advisory engagement is specifically built for companies in this position — senior strategic counsel above your existing team without replacing anyone.
The Executive Marketing Advisory engagement is specifically built for companies in this position — senior strategic counsel above your existing team without replacing anyone.
frequently asked questions
Latesha Lynch — Embedded, Strategic, and Accountable to Your Results
YOUR ATLANTA FRACTIONAL CMO
I started my career designing things. Not campaigns — actual graphics, layouts, visual systems. That foundation changed how I think about marketing: everything should have a reason to be there, and everything should work together.
Fifteen years later I've built marketing programs at cybersecurity startups, Fortune 500 retail companies, B2B SaaS platforms, and regional enterprise organizations. I've managed the budgets, worked the trade show floors, trained the sales teams, and reported back to the rooms that needed real answers.
In 2020 I launched Her Marketing Coach to do this work on my own terms — embedded inside businesses that need a senior marketing mind without the overhead of a full-time hire.
I'm based in Atlanta. I work with companies everywhere. And I genuinely love the work.
