LATESHA LYNCH · ATLANTA-BASED FRACTIONAL CMO & MARKETING STRATEGIST

Strategy. Execution. Trade show floors. Million-dollar budgets. Enterprise sales campaigns. 15+ years of marketing leadership that shows up in everything I bring to your business.

The Fractional CMO Who Has Actually Done the Work — All of It

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MY BACKGROUND

Atlanta Fractional CMO With 15+ Years Across Fortune 500 and Startups

I started my career in design — I have a BFA in Visual Communications — and that foundation never left. I think about marketing the way a designer thinks about structure: every element should have a reason to be there, and everything should connect.

What I built on top of that is 15+ years of marketing experience that spans every level of the function — from being the only marketer at a seed-funded startup targeting the world's biggest banks, to managing a million-dollar budget across four of Atlanta's highest-traffic retail destinations, to leading regional marketing for a Fortune 500 company across three states.

A Career Built Across Every Stage of Growth

THE WORK

pindrop - seed funded cybersecurity startup

5 of 10

Top US banks secured as customers within 18 months

$1M+

Marketing budgets managed across enterprise accounts

27.2%

Email open rate — nearly 2x the B2B industry average

$178K

Pipeline from a single lead gen campaign

I was the marketing department — just me and the VP. I built the brand voice, integrated Marketo with Salesforce and trained the sales team on both, ran email and social campaigns across LinkedIn and Twitter, designed and printed all trade show booth graphics and swag, and worked every event we attended — including setting up the booth myself.

GGP- Fortune 500 commercial Retail

Seed-Funded Cybersecurity Startup

The Startup Where I executed every aspect of marketing

2013–2015 · PINDROP SECURITY

Result: 5 of the top 10 US banks secured as customers within 18 months — despite long enterprise sales cycles.

I owned marketing across 4 high-traffic Atlanta retail destinations — including Cumberland Mall and Perimeter Mall. That meant managing a $1M budget with +/- 2% variance, leading PR, directing digital strategy via Sprinklr, managing agency relationships for activations and media, and maintaining retailer relationships across all four properties simultaneously.

Fortune 500 Retail

The Role That Taught Me How to Manage at Scale

2015 · GGP (NOW BROOKFIELD PROPERTIES)

Result: The Fall Fashion Campaign — a $150K activation with 39 brand partners including H&M, Zara, Macy's, and Nordstrom — drove 300,000+ unique views and captured 2% of total website traffic during the promotion period.

pindrop - seed funded cybersecurity startup

ESGI - b2b SAAS COMPANY

At ESGI I owned the full digital marketing function — lifecycle campaigns, lead generation, and trial-to-subscription conversion strategy. Every decision was tied directly to revenue, and the numbers showed it.

B2B SaaS

Where ORGANIC Marketing Paid Off

2017–2018 · ESGI SOFTWARE

Result: $178K in pipeline from a single campaign. 27.2% email open rate — nearly 2x the B2B industry average.

GGP- Fortune 500 commercial Retail

what's next

What all of it made me

I've never been the kind of marketer who hands you a strategy and steps back. I've been in it — managing the vendors, working the booth, rewriting the email at 11pm before a big launch. That's what I bring to every engagement today.

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READY TO WORK TOGETHER?

Looking for a Fractional CMO or Marketing Strategist in Atlanta?

I work with growth-stage companies, corporate teams, and founders across the US who need someone to own the marketing — not just advise on it.