The Right Engagement for Where You're Trying to Go
Every company I work with is ready to be seen differently in their market. Some need someone embedded and owning the full function. Some need a senior voice above an existing team. Some need a focused sprint before a major move. Whatever the situation — the work always starts with making sure your market knows you exist, understands why you matter, and can't stop thinking about you.
"Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges. She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent."
- Matt Anthony, GTM Strategist, Early-Stage Cybersecurity & AI Infrastructure Startups
(former direct manager)
SPEAKING & WORKSHOPS
04
executive Marketing ADVISORY
03
go-to-market strategy Sprint
02
fractional MARKETING RETAINER
01
Embedded fractional marketing leadership for companies that need someone to own the strategy, drive the execution, and keep every channel connected to revenue.
MONTHLY RETAINER
SPEAKING & WORKSHOPS
04
executive Marketing ADVISORY
03
go-to-market strategy Sprint
02
fractional MARKETING RETAINER
01
A focused sprint to audit your current marketing, identify the gaps costing you growth, and build a 90-day roadmap your team can execute immediately.
STRATEGY Sprint
SPEAKING & WORKSHOPS
04
executive Marketing ADVISORY
03
go-to-market strategy Sprint
02
fractional MARKETING RETAINER
01
A fractional seat at your leadership table — senior strategic direction, executive alignment, and on-call counsel for companies that have the team but need the vision.
executive Marketing ADVISORY
SPEAKING & WORKSHOPS
04
executive Marketing ADVISORY
03
go-to-market strategy Sprint
02
fractional MARKETING RETAINER
01
Keynotes and workshops for conferences, corporate teams, and leadership summits on marketing strategy, brand growth, and building marketing that drives real revenue.
SPEAKING & WORKSHOPS
investment: Starting at $8,500
The Strategic Foundation Your Next Move Requires
Each sprint is scoped to your specific need. Modules include:
- Marketing Audit & Gap Analysis — A full assessment of where your marketing stands, what's working, and what's quietly costing you growth
- Campaign Architecture — Strategy and structure for a multi-channel campaign built to drive measurable results
- Launch Strategy & Planning — Full go-to-market planning for a new offer, product, or market expansion
- Event & Brand Activation Strategy — Strategic planning for activations, trade shows, or experiential campaigns that build brand and drive pipeline
- 90-Day Action Roadmap — A prioritized execution plan your team can move on immediately
GO-TO-MARKET STRATEGY SPRINT
What services I can offer your Growing company
I partner with founders, CEOs, and executive teams at:
B2B companies and SaaS platforms in the $2M–$50M revenue range that are ready to dominate their market but don't have the senior marketing leadership to get them there.
Growth-stage companies preparing for a launch, expansion, or rebrand who need an experienced strategist to own the execution — not just advise on it.
Corporate teams that have a marketing function but no one above it driving the strategy, connecting it to revenue, and making sure the market actually feels it.
Service-based businesses and professional services firms that are the best at what they do but invisible in their market — and are ready to change that.
Who This Work Is Built For
Latesha Lynch, Fractional CMO & Market Activation Strategist
I've spent 15+ years in the rooms where marketing decisions get made — at Fortune 500 companies, seed-funded startups, regional enterprise organizations, and my own consultancy.
What I've learned across all of it is that the companies that break through in their markets aren't always the biggest or best funded. They're the ones with someone who knows how to make the market pay attention.
That's the work I do. Not just strategy decks and roadmaps — but the kind of embedded, accountable partnership that turns a company from one of many into the one buyers can't stop thinking about.
When I'm in your corner, I'm not advising from the outside. I'm in it with you.
YOUR STRATEGIST
B2B SaaS growth stage company
03
Fortune 500 Retail company
02
Seed-Funded Cybersecurity tech Startup
01
Seed-Funded Cybersecurity Startup
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Embedded as the marketing department alongside the CMO at an early-stage startup targeting the top 20 US and international banks.
Owned brand voice, built and managed Marketo automation fully integrated with Salesforce, trained the sales team on both platforms, planned and executed trade show events and activations, and led all content and social across LinkedIn and Twitter.
Secured 5 of the top 10 US banks as customers within 1.5 years — despite long enterprise sales cycles
Pindrop
security (NOW PINDROP)
B2B SaaS growth stage company
03
Fortune 500 Retail
02
Seed-Funded Cybersecurity tech Startup
01
Fortune 500 Retail
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Owned marketing across 4 high-traffic Atlanta retail destinations including Cumberland Mall and Perimeter Mall. Managed a $1M budget with +/- 2% variance, led PR and retailer relationships, executed social listening via Sprinklr, managed agency vendors for activations and media, and served as the face of the brand across digital campaigns and in-person events.
Produced 300,000+ unique views and 2% of total website traffic through a $150K Fall Fashion Campaign with 39 brand partners — including H&M, Zara, Macy's, & Nordstrom
GGP (NOW BROOKFIELD PROPERTIES
Finally Turning Followers into Buyers
03
Fortune 500 Retail Company
02
Seed-Funded Cybersecurity tech Startup
01
B2B SaaS Company
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Owned lifecycle and lead generation marketing for a growing SaaS platform serving the education sector. Built trial-to-subscription campaigns, managed Marketo email strategy, and aligned marketing directly to sales conversion goals.
Generated $178K in pipeline from a single campaign with a 27.2% email open rate and 3.4% click-through rate — significantly above industry benchmarks
ESGI
Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.
She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.
- Matt Anthony
For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.
Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk
- Sophia Parra
Founder, Go To Coach; Founder & Host, What the Heck to Post Summit
Advisor, Query; Founder, Start Marketing; Certified GTM Partner
I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.
Every event and campaign she drove was a success. I strongly recommend her.
- Greg Adams
Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.
We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!
- Marisa Corcoran
Founder, The Copy Chat
Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
I worked closely with Latesha at Pindrop Security where she ran our marketing programs and events. She did an outstanding job, worked every detail and always added a special touch to set us apart.
Every event and campaign she drove was a success. I strongly recommend her.
- greg adams
Independent Consultant - Accelerating Product Innovation & Development to Increase Revenue
Her interview was one of the most listened to of that season. It's not hard to see why when you experience how specific Latesha is in her examples, attention to detail, and incredible frameworks. Listeners felt they could immediately implement and see results from Latesha's interview.
We loved her so much, we had her back [as a speaker] inside our community where I was again blown away by her generosity and also ability to rock the Q&A section with even more detailed support, follow-up questions, and resources. If you can get Latesha inside your community, do it!
- marisa corcoran
Founder, The Copy Chat
Latesha is a hard-working, smart, creative marketer who relentlessly drives her programs to success. She can handle any aspect of marketing and is fearless in taking on new challenges.
She has extensive experience driving high-class, high value events and programs targeted at the largest enterprises in a way that made our brand appear bigger and more prominent. And finally, her creativity, energy and enthusiasm, make her a pleasure to work with.
- matt anthony
Advisor, Query; Founder, Start Marketing; Certified GTM Partner
For me, there's something special about a speaker that can knock your socks off with their know-how and genius, but then also be conversational and fun so it feels like you're hanging with your best friend.
Not only did she share a framework for giving your lead magnet a million dollar name, she actually used the framework to name some listeners' lead magnets live on the call and they were wow'd by the results. It was like a mix between a summit talk and a magic show 😆 If you're not hiring this genius, what are you doing? #realtalk
- sophia parra
Founder, Go To Coach; Founder & Host, What the Heck to Post Summit
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words // Kind words //
Is a fractional CMO the right fit for my company right now?
If you're leading a growth-stage company, a corporate team, or a funded startup and marketing feels like it's running on tasks instead of strategy — a fractional CMO is likely exactly what you need.
This engagement is built for companies that are serious about growth but aren't ready or willing to commit to a $250K+ full-time executive. If you're looking for someone to post on social media or manage your ads, that's not this. If you need someone to own the marketing function, build the strategy, and be accountable to your revenue goals — let's talk.
What kind of companies do you typically work with?
Primarily service-based businesses, B2B companies, SaaS platforms, and growth-stage organizations in the $2M–$50M revenue range — though the right fit is less about size and more about readiness. The companies I work best with have a real growth goal, a founder or executive who's tired of making every marketing decision themselves, and the capacity to act on strategy.
If you're looking for someone to validate what you're already doing rather than challenge it, we're probably not a match.
How is working with a fractional CMO different from hiring a marketing agency?
An agency executes tactics. A fractional CMO owns the strategy that determines which tactics are worth executing in the first place. When you hire a fractional CMO, you're getting a senior marketing leader embedded in your business — someone who sits in your leadership meetings, aligns marketing to your revenue goals, and manages your vendors and team rather than being one of them.
If you already have an agency, I become the strategic layer above them that they've been missing.
frequently asked questions
What does a typical engagement look like?
Most engagements start with a discovery call, followed by a scope and strategy alignment conversation where we define what success looks like before anything starts. From there I'm embedded in your business — owning the roadmap, leading execution, and reporting on what's actually moving the needle.
Retainer engagements start at six months. If you need senior strategy without an ongoing commitment, the Go-to-Market Strategy Sprint is a focused alternative.
Retainer engagements start at six months. If you need senior strategy without an ongoing commitment, the Go-to-Market Strategy Sprint is a focused alternative.
frequently asked questions
Do you work with companies outside of Atlanta?
Yes — while I'm based in Metro Atlanta and available for on-site work locally, I work with growth-stage companies and corporate teams across the US.
Most engagements are remote-first, with on-site availability for key strategy sessions, launches, or leadership meetings. Travel outside Metro Atlanta is scoped separately, but definitely available.
frequently asked questions
How quickly can we get started?
Most engagements kick off within two to three weeks of the discovery call — after scope alignment and contracts are finalized.
If you have a specific launch or initiative on the horizon, mention it when you reach out so we can factor that into the timeline conversation.
frequently asked questions
I already have a marketing manager. Do I still need a fractional CMO?
Yes — and this is actually one of the most common situations I work in. Having a marketing manager doesn't mean you have marketing leadership. If your team is executing but no one is setting the strategic direction, connecting campaigns to revenue goals, or making the high-level decisions, that's the gap a fractional CMO fills.
The Executive Marketing Advisory engagement is specifically built for companies in this position — senior strategic counsel above your existing team without replacing anyone.
The Executive Marketing Advisory engagement is specifically built for companies in this position — senior strategic counsel above your existing team without replacing anyone.
frequently asked questions
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Work with atlanta-based fractional Marketing strategist, Latesha Lynch
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GO-TO-MARKET STRATEGY SPRINT
The Strategic Foundation Your Next Move Requires
Before you launch, expand, or rebuild — you need a plan built by someone who has actually done it at scale.
The Go-to-Market Strategy Sprint is a focused engagement for growth-stage companies that need senior-level strategic thinking applied to a specific initiative, without the ongoing commitment of a fractional retainer.
Each sprint is scoped to your specific need. Modules include:
- Marketing Audit & Gap Analysis — A full assessment of where your marketing stands, what's working, and what's quietly costing you growth
- Campaign Architecture — Strategy and structure for a multi-channel campaign built to drive measurable results
- Launch Strategy & Planning — Full go-to-market planning for a new offer, product, or market expansion
- Event & Brand Activation Strategy — Strategic planning for activations, trade shows, or experiential campaigns that build brand and drive pipeline
- 90-Day Action Roadmap — A prioritized execution plan your team can move on immediately
Who This Is For:
Investment: Starting at $8,500
Exact scope and investment determined on your discovery call.
Timeline: 3–6 weeks depending on scope
You have a specific initiative on the horizon and you need a senior strategist to build the plan — not a junior consultant handing you a template.